Unilever to invest €100,000 in a crowdsourced solution as part of its drive to rethink plastic packaging

Unilever, manufacturer of leading household brands including Persil, CIF and Domestos, has announced that it will invest €100,000 in a new plastic-free laundry tablet. The crowdsourced innovation has the potential to replace single-use sachets of laundry powder, a popular format for laundry detergents in the developing world that is problematic in terms of plastic waste. The chosen idea was one of 10 new solutions to emerge from Unilever's “Rethink Plastic” Hackathon, a one-day event that…

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Source: WebWire
Unilever to invest €100,000 in a crowdsourced solution as part of its drive to rethink plastic packaging