A transplanted New Jersey chef’s quick seafood concept, Slapfish, is swimming up the coast.
Andrew Gruel launched his ‘shack”-style food truck in 2011, and the idea turned into a brick-and-mortar chain, with 13 locations in Southern California, New Mexico and Utah.
The first Northern California location will soon be built in San Jose, at the Westgate Shopping Center, with a November opening envisioned.
On the Slapfish menu, East Coast meets West Coast. Consider one of the restaurant’s popular dishes, the Clobster Grilled Cheese, a mix of crab and lobster. For Jersey shore traditionalists, there’s a Lobster Grinder; for West Coasters, a Baja Mahi Sandwich. For fries and chowder fanatics, there are Chowder Fries — which don’t look as messy as they sound.
Local franchisee Joe Yang is looking at expanding to four other sites in the next six years after the San Jose opening.
And overall, the company has 150 more restaurants in development.
Follow progress on the local restaurant at www.slapfishrestaurant.com.
‘Modern seafood shack’ Slapfish sets Silicon Valley expansion