Makers of animal-free products aim to revolutionise the very idea of meat – but is their hi-tech approach really the answer?
I bit into the Impossible Burger and was immediately filled with awe. I lifted my head to the bartender and, with my mouth full, croaked: “This is vegan?”
I was just coming off two long days of hearings at the U Department of Agriculture, where the future of food was discussed in great detail but taste was scarcely mentioned. Now, sitting at my favorite New Jersey bar, eating something satisfying that nothing died for, was a relief.
How the Impossible Burger wants to change the way we eat