Subscription dinner boom puts five million meals a month on the table
Caroline Kennedy says she can’t remember life before meal kits. The weekly shop used to be a drag, and she would buy the same food – a lot of it unhealthy and much of it routinely thrown in the bin.
Now she jumps online, clicks her favourite dishes and waits for a box of fresh, measured ingredients to be delivered.
Goodbye beans on toast as UK families turn to recipe kits